About Us

Broke & About is a lifestyle discovery platform dedicated to finding the best things to do without the luxury price tag. Built on the idea that a full social life shouldn't require a full bank account, it highlights affordable restaurants, unique activities, cultural spaces, stays and events across Johannesburg and selected parts of South Africa.

Rather than focusing on cheap, Broke & About focuses on value — places with character, good atmosphere and memorable experiences worth leaving the house for. The goal is simple: make exploring accessible and prove that taste isn't defined by how much you spend.

Broke & About operates as the publishing arm of Bad Cherryz Online, a creative and digital agency built at the intersection of culture, creativity and community. The platform acts as a live cultural pulse, showing how audiences move, discover and engage in real life — insights that directly inform how campaigns, stories and experiences are developed for brands.

As an agency, Cherryz Online partners with brands, people and platforms to craft meaningful narratives, produce high-quality content and execute campaigns that resonate both online and IRL. We are culture-led, insight-driven and execution-focused, handling everything from strategy to rollout.

Our ethos: making people, brands and things look cool online and IRL.